Using Pop-up Ads to Grow Your Email List

In the early days of this thing we call the interweb, website pop-ups quickly became the scourge of internet marketing and a nuisance to most users. Pop ups were an annoying, obtrusive, and untargeted affair where advertisements rarely had a connection to the content of the website. Back in the late 90s/early 2000s, it was not at all uncommon to get blasted with pop-ups for dating services, movies, or whatever irrelevant product was willing to spend ad dollars at the time.

Within just a couple of years, the traditional pop-up had become the subject of collective disgust by web users creating the demand for web browsers like Opera, Mozilla, and other third-party vendors to respond swiftly with pop-up blocking software that allowed users to circumvent most of these ads once and for all.

But now almost 10-years after the pop-ups apparent demise, a new permutation of the pop-up seems to be making a come back.

Did I really do this?

For better or worse, I’ve added a pop-up plug-in for WordPress called Pop-up Domination 2.0 on my own website ATCTrainer.com where the initial results have been quite encouraging.

But let’s talk real numbers. Below is a screen shot of my ATCTrainer.com email list subscriber growth since implementation of the plug-in on April 18, 2011:

In the four weeks before uploading Pop-Up Domination 2.0, I had a total of 25 new subscribers to my email list. That works out to just under one new subscriber to my email list per day. The first four weeks after using pop-up software, I added 33 new subscribers to my list.

By looking at just the raw number of added subscribers (33 versus 25) this may not look like a big deal, but this simple action improved my email opt-ins by 32% just by installing an inexpensive plug-in. Considering the small amount of work I put into getting the plug-in installed and since I haven’t tested my pop-up offer at all, I’d say this was a pretty good investment and has the potential for even better results on a website with a higher volume of traffic. Currently, ATCTrainer.com receives only about 60 – 120 visitors per day.

Easy to Upload

I’m not really a technical person so I usually get someone else to upload and tweak complicated WordPress plug-ins. While I obviously know how to upload a plug-in and figure out the settings withing WordPress, I usually don’t have the coding abilities required to tweak a plug-in to work exactly how I want it to. As a result, this often increases the overall cost of the plug-in since I’ve got to pay someone else to do the tech stuff. But even with my limited tech-background, I was able to start running pop-up ads on my website in about 25 minutes.

If you want to get an idea of what upload process will be like, there’s an awesome step-by-step breakdown on how to upload plug-in that was written by Kristi Hines here.

Will pop-ups work on your website?

Adding pop-ups to a website won’t be for everyone. For one, if you’re not building an email list there’s no point in using a tool like Pop-up Domination. Second, if you do have an email list, but don’t sell anything this plug-in won’t magically start making you money either. This is simply a tool for websites that develop email list subscribers to build leads for their business.

If you want to check out the pop-up that I made for ATCTrainer.com, I encourage you to visit the website. I’ve set up the ad to display to new visitors only. As long as you don’t delete your history regularly, you won’t see the ad again for months. In my opinion, the pop-up ad looks pretty snazzy considering I put less than 30 minutes into creating it.

popup domination

If you’re already building an email list, crossing over to the dark side by testing pop-ups is something you should consider. My first attempt resulted in a 32% improvement in opt-ins, but other people have seen much better results.

I just want you to keep in mind a couple of points in case you decide to check out the sales page for this product. While Pop-up Domination could improve your email opt-ins by 500% (or whatever) a lot of that is really going to depend on how well website was optimized to capture email leads before adding the plugin.

Items that would have affected previous email opt-in performance, include:

  • Your call-to-action before adding Pop-up Domination.
  • Position of your email intake form.
  • Traffic.
  • Frequency of email intake form: Was your form located on all pages of the website or just one?
  • I think you get the point. If you’re already building an email list give pop-ups a try. If not, the first step would be to start experimenting with email list building before you even consider buying a product such as this.

    Pop-ups may have a gotten a bad name in the past, but the numbers don’t lie. If you can build your email list and profits faster by adding one, I say go for it!

    Landing pages – Your Digital Business Card

    This is a guest post written by Ben Dabah, Co-founder of Dynamic Search, LLC – Arizona search engine optimization company. Enjoy the tips!

    In the dynamic web era in which we live, an attractive landing page is one of the most fundamental parts of your business. The purpose of the landing page is to present your company’s profile, products and services in the best marketable way. In addition, a landing page serves to encourage the customer to take action, that is, to buy the products you sell. Indeed, many companies launch websites which include landing pages, but not all landing pages are successful at achieving their goal – obtaining maximum exposure with customers and ultimately, to increase sales. So how can you get it right? Here are the details.

    What is a landing page and who should build it for you?

    A quality landing page is one that precisely meets the needs of your clientele, whether they be existing or future customers. A successful landing page is such that gets you the maximum attention from customers and presents your company’s purpose, spirit, products and services in the best way. In addition, a landing page should persuade customers to stay on and perform the action that you want from them (often by buying products). To get a landing page that meets this tall order, it is necessary that you hire a professional to build it. Professional SEO companies specialize in the internet marketing world and understand the intricate methods of online publications, guaranteeing that your landing page is built in the best possible way.

    Facebook Landing Page – You will Like it!

    The Facebook platform is now one of the most successful marketing platforms in the world. Many businesses are creating landing pages on Facebook and basically exposing themselves to an entirely new audience. Facebook is the world’s largest social network and as such, many organizations view Facebook advertising as their preferred method of online marketing. These days, you can establish a prominent professional presence on Facebook by building a targeted landing page.

    Facebook landing page – how does it work?

    Building a landing page on Facebook has some significant advantages. First, as the world’s largest social network, millions of potential customers may stumble upon your landing page in a matter of seconds. In addition, creating a landing page on Facebook actually leaves the reader in the same platform where he previously was (on his personal profile or his friends’ profiles) and doesn’t take him to an external page, where he is less likely to follow and linger. Another important advantage of using Facebook as an advertising platform is that by having an active landing page you can get ‘fans’ (that join simply by clicking ‘Become a Fan’) that keep in touch and often return to your page, an important step in your advertising strategy and in increasing the popularity of your brand . You can update the landing page at any time with promotions, interesting updates, discounts, discussions and news, thus strengthening your relationship with customers and creating a dynamic, ever changing landing page for your business.

    This post was written by Ben Dabah, Dynamic Search, LLC SEO Company in Arizona.

    If You Run an SEO Consulting Business, Put This On Your Website

     

    I scrutinize a lot of different websites all day long. I do SEO consulting for a living. It’s my job.

    But after starting this blog, I got into peculiar habit of studying the websites of other SEO consulting firms.

    Some guys watch football to pass the time. I dissect websites… and watch football.

    After trolling a good number of these consulting sites something struck me: 1.) Most consulting website’s don’t practice what they preach. 2.) Most sites aren’t set up to convert visitors to leads. (Which if you think about it is the point of having a business website in the first place.)


    Hi. I’m a blogging/new media consultant. I don’t blog. Please pay me $10,000.

    I bet you’ve seen this before. But these transgressions have become so common you barely notice them.

    How many of you have seen the following characteristics on a consultant’s website before:

    They consult about blogging, yet they don’t blog.
    They develop elaborate social media plans but they haven’t Tweeted since New Year’s Eve of last year.
    They discuss the necessity of a link building program, however, there own site almost no inbound links.

    Point number 1: Do what you consult for. If you do SEO consulting, get some backlinks to your site. If you’re a social media maven, establish some sort of following online and prove it.

    Getting some hand-ons experience establishing your business presence will do more than just make you a better consultant. It will make it difficult for people to call you out for having no online presence.

    But not actually doing what you charge consulting fees for isn’t the biggest mistake your website can make. Not even close.

    There’s a larger problem that’s allowing potential clientele slip through your cross hairs. Before you invest any more time and money into pay-per click or organic search to generate leads, you need to implement this simple but overlooked component as a part of your website.

    The Most Important Part of Every Consultant’s Website

    Let’s completely break down this process to emphasize the value of this often overlooked website component: What’s the ultimate goal of a consulting website?

    Market your business? Yep.
    Explain your services to potential clients? Okay.

    The above points are true, but what your website really needs to do is carry someone to the next step in the sales process. I.e. They’re picking up the phone to call you or requesting info through a form opt-in.

    Either way, you’ll want to be connecting with potential client one-on-one very soon.

    So What’s Missing?

    What’s the little ingredient that’s causing consultants to miss out on easy leads month after month: A simple email opt-in combined with some sort of special offer for parting with their contact information.

    It’s not complicated, but it works. And it’s something I see a ton of people not taking advantage of on their own sites.

    Use this website as an example. My website wouldn’t be doing me much good if I didn’t have a clear Email Opt-in located above the fold of every page offering a clear benefit to visitor: In this case a free Fast Start Kit and awesome email blasts from yours truly.

    Sticking this e-mail opt-in on each page gives me the added benefit that while a visitor might have entered my website while searching for “do-follow blog links” on Google, they don’t need to navigate to my Contact page to get enrolled on my list.

    email optin

    SEO Websites That Use Different Kinds Optin Forms

    Of course, using my site as an example isn’t really fair since I’m not directly trying to attract SEO clients here. So let’s review some real ways SEO consulting agencies combine special offers with email optins.

    First of all, different SEO websites have different goals for their email opt-ins. Some have the goal of converting visitors to clients as soon as possible by offering a free website analysis combined with a sales call that get straight to the point. (Sign a contract or stop wasting my time.) Others go the more indirect route by offering free reports to establish themselves as an authority in hope of going viral and attracting a groundswell of clients.

    One common way to encourage email-optins is to offer a free website analysis followed by a sales call like they do at the agency below:

    unique email optin

    Here’s another simple example where the SEO agency trades a Free Website Evaluation in turn for a name, email address, and telephone number. Kudos to these guys for keeping their optin above the fold.

    free seo evaluation

    Another way to use the email optin form is ask the visitor a question. Yep, it can be that simple and it’s infinitely better than having no optin. Sometimes, prospective visitors have a simple question they need answered before moving to a phone call. Creating a simple opt-in form like the one on GetMeOnTop.com can be enough to get some initial contact information.

    email optin 2

    Now That You’re Convinced to Add an Email Optin Field

    Now that you’ve got adding an email opt-in to your list of things to do, it’s time to start thinking about the special offer you’ll give visitors in return for the opportunity to speak with them.

    Here are a few special offers I’ve found on a few different SEO websites. Try putting your own spin on these offers and you might be able to conjure something way cooler:

    • Sign Up For a Free Website Analysis
    • Free Ranking Report
    • Free Competitive Website Analysis
    • Free Keyword Research for Your Website

    I’m sure you can think of something infinitely more original.

    The End.

    In closing use common sense when creating your consulting website. I.e. Do what you consult for. If you do Facebook consulting, get a Facebook fan page, publish content, build an audience.

    And remember, you’ve worked hard to get that visitor to your website. Now optimize it for conversions by adding an email optin form above the fold and combine it with a special offer.

    Follow these two simple rules and you’ll raise yourself above the herd of mediocre consultants that propagate the interwebs.