In the early days of this thing we call the interweb, website pop-ups quickly became the scourge of internet marketing and a nuisance to most users. Pop ups were an annoying, obtrusive, and untargeted affair where advertisements rarely had a connection to the content of the website. Back in the late 90s/early 2000s, it was not at all uncommon to get blasted with pop-ups for dating services, movies, or whatever irrelevant product was willing to spend ad dollars at the time.
Within just a couple of years, the traditional pop-up had become the subject of collective disgust by web users creating the demand for web browsers like Opera, Mozilla, and other third-party vendors to respond swiftly with pop-up blocking software that allowed users to circumvent most of these ads once and for all.
But now almost 10-years after the pop-ups apparent demise, a new permutation of the pop-up seems to be making a come back.
Did I really do this?
For better or worse, I’ve added a pop-up plug-in for WordPress called Pop-up Domination 2.0 on my own website ATCTrainer.com where the initial results have been quite encouraging.
But let’s talk real numbers. Below is a screen shot of my ATCTrainer.com email list subscriber growth since implementation of the plug-in on April 18, 2011:
In the four weeks before uploading Pop-Up Domination 2.0, I had a total of 25 new subscribers to my email list. That works out to just under one new subscriber to my email list per day. The first four weeks after using pop-up software, I added 33 new subscribers to my list.
By looking at just the raw number of added subscribers (33 versus 25) this may not look like a big deal, but this simple action improved my email opt-ins by 32% just by installing an inexpensive plug-in. Considering the small amount of work I put into getting the plug-in installed and since I haven’t tested my pop-up offer at all, I’d say this was a pretty good investment and has the potential for even better results on a website with a higher volume of traffic. Currently, ATCTrainer.com receives only about 60 – 120 visitors per day.
Easy to Upload
I’m not really a technical person so I usually get someone else to upload and tweak complicated WordPress plug-ins. While I obviously know how to upload a plug-in and figure out the settings withing WordPress, I usually don’t have the coding abilities required to tweak a plug-in to work exactly how I want it to. As a result, this often increases the overall cost of the plug-in since I’ve got to pay someone else to do the tech stuff. But even with my limited tech-background, I was able to start running pop-up ads on my website in about 25 minutes.
If you want to get an idea of what upload process will be like, there’s an awesome step-by-step breakdown on how to upload plug-in that was written by Kristi Hines here.
Will pop-ups work on your website?
Adding pop-ups to a website won’t be for everyone. For one, if you’re not building an email list there’s no point in using a tool like Pop-up Domination. Second, if you do have an email list, but don’t sell anything this plug-in won’t magically start making you money either. This is simply a tool for websites that develop email list subscribers to build leads for their business.
If you want to check out the pop-up that I made for ATCTrainer.com, I encourage you to visit the website. I’ve set up the ad to display to new visitors only. As long as you don’t delete your history regularly, you won’t see the ad again for months. In my opinion, the pop-up ad looks pretty snazzy considering I put less than 30 minutes into creating it.
If you’re already building an email list, crossing over to the dark side by testing pop-ups is something you should consider. My first attempt resulted in a 32% improvement in opt-ins, but other people have seen much better results.
I just want you to keep in mind a couple of points in case you decide to check out the sales page for this product. While Pop-up Domination could improve your email opt-ins by 500% (or whatever) a lot of that is really going to depend on how well website was optimized to capture email leads before adding the plugin.
Items that would have affected previous email opt-in performance, include:
I think you get the point. If you’re already building an email list give pop-ups a try. If not, the first step would be to start experimenting with email list building before you even consider buying a product such as this.
Pop-ups may have a gotten a bad name in the past, but the numbers don’t lie. If you can build your email list and profits faster by adding one, I say go for it!