I’m in the process of setting up the sales page for my upcoming Enterprise SEO information product. (You can check out the latest version of the page here.)

It’s the first time putting together a sales page and it’s been more of a challenge to put together than I had hoped.

But that’s internet marketing.

Learning, testing and adapting until you get it right–even though following through sucks sometimes.

Designing a Sales Page is Hard.

I’ve always liked the way my sales page looked above the fold: the video element, headline, the bullet points. They rock.

After that, everything pretty much sucked.

I decided to submit my page for review on the Warrior Forum and Digital Point to get a few pointers from people who’ve been there.

Be Careful When You Ask For Honesty in a Forum

The feedback was ugly, but honest. One fellow on the Warrior Forum said out of a possible score of 1 – 10, my page was a – 5.

Sick burn.

I think my fellow warriors analysis was a bit harsh, but I’ll let you be the judge in the screen capture below. Let me know what you think of my first at bat in the comments.

Click Here To See The Original Sales Page

Sometimes the truth hurts. But I took the advice to heart and began to trudge through a number of the recommendations.

A Few of the Changes

1.) I made my ad copy more concise. Some people are good at covering every possible objection that could possibly come to mind, but that’s not my forte.

I decided to cut out 50% of the cud content. What’s left was almost entirely rewritten. I’ll be condensing this even further before this process is over.

2.) To paraphrase Cartman from the hit TV series South Park, I needed people to respect my authority when they hit my sales page. They must understand I’m not trying to turn a quick buck with this product and that I’m delivering a product they can use to build a real business that could change their life.

The solution, I’ve added numerous logos from some authoritative websites I’ve been published on. After the initial launch of my product, I’ll be able to add some real testimonials of people that have used my product.

3.) Other smallish changes include:

• Added some bold and italicized text to make the content more dynamic.
• Switched up my buy now button–made it bigger more descriptive, not a stock E-Junkie button.
• Added a 30-day money back guarantee.

I could tell you a lot more about the trials and tribulations of designing my first real sales page, but I’d rather hear what you have to say. What would you change about my sales page?

I encourage you to be honest and unforgiving. It will only make my sales page stronger.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.